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ActiveCampaign Lite VS Plus Plan

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The main difference between ActiveCampaign Lite and Plus Plan is that the Plus plan includes ActiveCampaign branding, automation, reporting, and support for an unlimited number of contacts.

You might be wondering what the difference is between Active Campaign Lite or Plus plans. We'll explore that in this article and compare it with other ActiveCampaign premium plans to help you decide which one will fit your needs best!

ActiveCampaign Pricing Plan Overview

ActiveCampaign offers four different plans: Lite, Plus, Professional, and Enterprise. The Lite plan is the most basic and affordable option, while the Enterprise plan is the most comprehensive (and also the most expensive). So, which one should you choose? Well, that depends on a few factors, such as the size of your list, the number of employees you have, and the features you need.

To help you decide, we've put together a quick overview of each ActiveCampaign plan, including its main features and prices. But first, let's dive into the differences between ActiveCampaign Lite and Plus plans!

Lite Plan Vs Plus Plan

For those who are just starting out, you want to check which plan is better for you. ActiveCampaign Lite or ActiveCampaign Plus Plan? If you are starting out your business, then the Lite plan is good for you. 

The features included in this plan are contact management, email automation, and basic reporting. You also get access to their chat and email support team. After your free trial, the price for this plan is $29 per month. 

active campaign live and plus plan

If you need more than what the Lite plan offers, then you can always upgrade to the Plus plan or any other premium plans that fit your business' needs. The ActiveCampaign Plus plan includes everything in the Lite plan plus: unlimited email automation, landing pages, removes ActiveCampaign branding, and advanced reporting. The price for this plan is $49 per month.

As your business grows, you may need more than what the Lite or Plus plan offers. That's where the premium plans come in. The Premium plans offer a lot more features than the Lite and Plus plan combined.

ActiveCampaign Pricing Plans Features Comparison

ActiveCampaign Lite plan

ActiveCampaign Lite is the perfect plan for small businesses that want to get started with email marketing and automation. It offers all the features you need to get started, including subscription forms, email marketing, and unlimited emails. You also get access to in-depth campaign and automation reporting, geo-tracking, and API and webhook integrations. And, if you ever need to upgrade, you can do so without losing any of your data. The only downside of the Lite plan is that the ActiveCampaign logo is still attached to forms and confirmation emails. But, overall, it's a great starter plan.

ActiveCampaign Plus plan

If you're looking for an all-in-one email marketing solution with powerful automation features, ActiveCampaign Plus is the plan for you. It includes everything in Lite plus unlocks the capability to have 25 users and features like built-in CRM, Sales Automation, leads scoring, and landing pages.

You also get an SMS subscription service, integration with Facebook, and social media tools. Since you get some powerful automation features, they will also provide consultation on your automation strategy.

It also removes ActiveCampaign branding from your emails and forms. If you feel like you will need help making the most of all these features, you can benefit from the 1-month 1-1 training that they provide with this plan.

ActiveCampaign Plus is perfect for any e-commerce, sales-focused company with a mid-size team of fewer than 25 users.

ActiveCampaign Professional Plan

The ActiveCampaign Professional Plan is designed for businesses that want to take their marketing to the next level. It includes all of the features of the Lite and Plus plans, as well as advanced marketing features like Predictive Sending, Site Messaging, and Attribution. This plan also allows you to use machine learning features like predictive sending and split automation.

The Professional Plan is the most popular plan, and it starts at $187 per month. However, you do get 50 users with this plan. With the increase in cost comes the ability to use machine learning features like predictive sending and split automation. The split automation action lets you test entire automation workflows against one another. Instead of a narrow point of view of "which email got the most clicks", look at the bird’s eye view and ask "which funnel won the most customers."

This plan also includes site messages that are personalized to your users, as well as an in-depth attribution analysis that will help you tailor marketing techniques and content for a successful campaign. If you're looking for an all-in-one automation software, the ActiveCampaign Professional Plan is a great option.

ActiveCampaign Enterprise plan

ActiveCampaign Enterprise plan is perfect for those businesses that send a lot of emails and need more features than what is available in the Lite or other premium plans. As the name suggests, this is an enterprise-level plan that includes all of the features available in the lower plans and comes with a lot of features to help your business grow.

One of the best things about the Enterprise plan is that it comes with unlimited user accounts. This is perfect for businesses that have a growing team as it will allow everyone to have their own account and access the features they need.

activecampaign pricing comparison

Another great feature of the Enterprise plan is the ability to customize your mail server domain. This is perfect for businesses that want to brand their emails with their own domain name.

The Enterprise plan also comes with a custom phone number for sending SMS, phone support, unlimited one-on-one training, and a dedicated account manager. This is perfect for businesses that need a little extra help to grow their email marketing campaign.

If you are looking for an email marketing plan that has a lot of features and can grow with your business, then the ActiveCampaign Enterprise plan is perfect for you. Be sure to sign up for a free trial to see all the features for yourself.

Conclusion

The ActiveCampaign Lite plan is perfect for small businesses that are just starting out and want to get a taste of all the features that ActiveCampaign has to offer. The Plus plan is great for businesses with a mid-size team and includes features like built-in CRM, Sales Automation, lead scoring and landing pages. If you're looking for an all-in-one marketing automation software, the Professional plan is a great option. The Enterprise plan is perfect for businesses that need more features and unlimited users. Be sure to sign up for a free trial to see all the features for yourself. 

FAQ

How much does the ActiveCampaign Lite plan cost?

The Lite plan costs $15 per month.

What features are included in the ActiveCampaign Lite plan?

The Lite plan includes all of the basic features that you need to get started with email marketing. This includes automation, email templates, landing pages, and more.

Is there a limit to the number of contacts I can have on the Lite plan?

There is no limit to the number of contacts you can have on the Lite plan. However, you will only be able to send 2,500 emails per month.

What is the difference between the Lite and Plus plans?

The Plus plan includes all of the features of the Lite plan, plus additional features like built-in CRM, sales automation, lead scoring, and landing pages. The Plus plan also allows you to have up to 10,000 contacts.

Is there a limit to the number of emails I can send on the ActiveCampaign Lite plan?

Yes, there is a limit of 2,500 emails per month.

Can I upgrade my plan at any time?

Yes, you can upgrade your plan at any time. There are no contracts or commitments. You can also downgrade your plan if you need to.

Do they offer a free trial?

Yes, ActiveCampaign offers a free 14-day trial of all their plans. You can sign up for a free trial here.

Feel free to comment and discuss about the article in the comment space below if you have any information or remarks to add. If you think we made a mistake, you can also report it there.

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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
All Posts Written By Tom Vincent

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