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ActiveCampaign VS Klaviyo: What's the Difference? Which to use?

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The main difference between Klaviyo and ActiveCampaign is in their focus. Klaviyo is geared towards businesses that sell physical products, while ActiveCampaign is better suited for organizations that provide services online. Klaviyo aims to extract as much revenue as possible from eCommerce companies, while ActiveCampaign concentrates on customer retention and building long-term relationships with clients.

Are you looking for a better email marketing platform?

Klaviyo and ActiveCampaign are two of the most popular email marketing platforms. They both offer a wide range of features, but which one is right for you?

If you're not sure which platform to choose, we've put together a detailed comparison of Klaviyo and ActiveCampaign to help you make the best decision for your business.

What is ActiveCampaign?

activecampaign campaigns
Campaigns on ActiveCampaign

In 2003, ActiveCampaign was founded with one goal: to make customer experience automation easy for marketers. For over 19 years they have been providing intelligence-driven tools that help grow businesses faster through automated interactions and data analysis from leading profiles of customers worldwide.

ActiveCampaign's system integrates email, marketing, and sales automation tools in one place so that organizations can create more personalized experiences for customers by designing it all from your site!

What is Klaviyo?

klaviyo flows dashboard
Klaviyo flows dashboard

Klaviyo, a customer and marketing automation platform that ranks among the fastest-growing companies in North America according to Deloitte Technology Fast 500™ annual ranking of innovation U.S based on percentage fiscal revenue growth from 2017 - 2020 saw an impressive 679% increase during this time frame which helped them rank 15th out 1502 total entries for sized companies across all industries participating within its region!

Klavyo is marketing automation and email platform that's meant to help small and medium-sized enterprises grow. It integrates natively with customer data sources and builds the technology to house data at scale, creates experiences across channels, and measures the results. Klaviyo was founded in 2012 and is based in Boston, Massachusetts.

Differences Between Active Campaign and Klaviyo

Free Plan

When it comes to choosing between Klaviyo and ActiveCampaign, both offer a lot of great features. However, Klaviyo has a free tier that allows you to use many of its features for free, while ActiveCampaign does not. Additionally, Klaviyo offers a complimentary phone number and up to 150 SMS messages with its free tier.


ActiveCampaign and Klaviyo offer different pricing plans, with ActiveCampaign offering more options for features and customization.

Both platforms have a range of prices depending on the size of your contact list. ActiveCampaign's plans start at $15 per month, while Klaviyo's paid plans start at $20 per month. However, Klaviyo does not have an unlimited email plan like ActiveCampaign.

For example, the largest ActiveCampaign plan allows for sending up to 500,000 emails per month, while the largest Klaviyo plan allows for sending up to only 45,000 emails per month. Klaviyo's enterprise plans are also more expensive than ActiveCampaign's, starting at $700 per month.

Therefore, if you need more flexible pricing and customization options, ActiveCampaign is the better choice. However, if you have a smaller contact list and don't need as many features, Klaviyo may be a better option for you.


ActiveCampaign and Klaviyo are both email marketing platforms that offer a variety of features to help businesses improve their marketing campaigns.

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Contacts on ActiveCampaign

ActiveCampaign's wide range of features makes it a versatile tool, while Klaviyo's robust tools make it particularly good for segmenting audiences. Both platforms offer a variety of features that can be used to achieve a variety of marketing goals.

Klaviyo has been a popular choice for eCommerce marketers since it serves as both an email and SMS marketing tool. The central hub of all your customer data makes Klavyo great at helping you segment customers based on their needs, while also providing powerful features like CLV strategy building that will work best in each individual business case.

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Automation on ActiveCampaign

If you're looking for an email marketing platform that offers powerful segmentation and automation capabilities, ActiveCampaign is the right choice. However, if you need a platform that has robust customer data capabilities, Klaviyo is the better choice.

klaviyo lists and segments
Klaviyo Lists and Segments

It depends on what your needs are as to which tool is best for you. Both platforms offer many great features, so it's essential to evaluate your needs before making a decision.


Klaviyo and ActiveCampaign are both marketing automation platforms that offer many integrations to make it easy for businesses to connect their favorite tools with their platform. Klaviyo has over 200 integrations available, while ActiveCampaign offers more than 870. The integrations available for each platform vary in purpose, but some examples include customer support, e-commerce, and payment integrations.

One key difference between the two platforms is that Klaviyo focuses on email marketing while ActiveCampaign offers a more comprehensive suite of features, including automation, CRM, and sales.

Comparison Chart: ActiveCampaign VS Klaviyo

Ease of useKlaviyo has a 4.4-star rating out of 5 for usability, with advanced features that make the customer's experience stronger.ActiveCampaign has an easy-to-use dashboard for managing email campaigns.
Email editorKlaviyo's email template editor makes it easy to create beautiful emails with sections, images, and product blocks.ActiveCampaign has made updates to its Email Designer tool, making it simpler and quicker to create high-performing email campaigns.
Can sendKlaviyo's bread and butter is its ability to create one-time email or SMS sends (campaigns) or automated sequences (flows).ActiveCampaign offers a variety of options for automating your email marketing, including standard automated campaigns, autoresponders, split testing, and RSS integration.
TemplatesTemplates are available to create emails, texts quickly, and sign-up forms.ActiveCampaign offers 500+ email templates to help businesses automate email communications and improve engagement.
AutomationFlows are a way to send automated messages triggered by your list or segment actions.You may use the automation builder to create chains of actions that execute automatically if certain conditions are met.
Contact managementKlaviyo provides businesses with profiles of their customers that update in real-time.You can use marketing automation to create and deliver personalized content to groups of contacts.
DeliverabilityKlaviyo is a platform that helps send personalized emails and text messages at scale, with delivery rates over 99%.ActiveCampaign owns a full delivery stack which gives them better control over email deliverability and makes your messages appear more trustworthy to mailbox providers.
AnalyticsKlaviyo's data science feature helps you scale and improve your marketing strategy by using machine learning to provide statistics with accurate predictive insights.To help you automate report generation and track your data, ActiveCampaign provides a number of analytics connections.
BlacklistActiveCampaign has a feature that allows you to exclude specific contacts from your email campaigns.Klaviyo will suppress a profile if they unsubscribe or mark an email as spam.

Which Marketing Automation Software is Best for Your Business?

Activecampaign offers a few features that Klaviyo lacks- like being able to send emails based on customer interactions with your website and advanced segmentation capabilities. However, Klaviyo has a few key advantages over Activecampaign as well.

Klaviyo integrates more seamlessly with Shopify than Activecampaign does- so if you're using Shopify as your eCommerce platform, Klaviyo is the obvious choice.

Klaviyo also has better reporting capabilities than Activecampaign- so you can more easily track the performance of your campaigns and make data-driven decisions about your marketing strategy.

So which marketing automation software is best for your business? It depends on your specific needs and preferences. If you're using Shopify, Klaviyo is the better choice. If you need more advanced segmentation capabilities, Activecampaign might be a better fit.

The best way to decide is to try out both platforms and see which one works better.

ActiveCampaign offers a free trial, while Klaviyo offers a free plan. So you can try out each platform to see which one is a better fit for your business. Whichever tool you choose, you'll be able to create beautiful email campaigns, automate your marketing, and track your results with ease.

Frequently Asked Questions

How much does Klaviyo cost?

Klaviyo has a free plan for up to 250 contacts and a paid plan starting at $20/month for 500 contacts.

How much does ActiveCampaign cost?

ActiveCampaign has a paid plan starting at $15/month for up to 500 contacts.

Can I try Klaviyo for free?

Yes, Klaviyo offers a free plan for up to 250 contacts.

Can I try ActiveCampaign for free?

Yes, ActiveCampaign offers a free trial for 14 days.

What features does Klaviyo have?

Klaviyo has many features, including email automation, segmentation, and data science.

What features does ActiveCampaign have?

ActiveCampaign has many features, including advanced automation, CRM, and sales.

Feel free to comment and discuss about the article in the comment space below if you have any information or remarks to add. If you think we made a mistake, you can also report it there.
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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
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