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Difference Between ActiveCampaign and Sendinblue

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The main differences between ActiveCampaign and Sendinblue are in the areas of ease of use, automation, analytics, and deliverability. ActiveCampaign is a more comprehensive platform that offers a wider range of features, while Sendinblue is a simpler platform that is easier to use.

What is ActiveCampaign?

activecampaign email editor

ActiveCampaign is a company that specializes in marketing and sales automation. They were founded by Jason VandeBoom, who started out as an entrepreneur himself before founding this successful business with his expertise in customer relationship management tasks for small businesses all over the world to midsized companies - anywhere between 10-500 employees.

The transition from software provider (on-premise)to SaaS has been quite dramatic, helping many people achieve their goals quickly and growing steadily month after month.

The software company provides cloud-based marketing and sales automation features for email, lead scoring (for B2B), and web analytics. It also offers a CRM platform and live chat messaging via Conversations; this is different from other platforms in that it touches customer support by allowing users to send transactional emails rather than custom coding or APIs.

What is Sendinblue?

sendinblue dashboard

Sendinblue is the leading relationship marketing software company. They were founded in 2007 by Armand Thiberge and Kapil Sharma, who aimed to create a SaaS solution that would make it easier for businesses of any size - from startups all around the world with limited resources or funds available as well as established brands looking at ways how to increase sales via online channels--to develop their own personalized communication strategy within seconds without having ever been professionally trained on this complex topic beforehand!

The software was launched as a newsletter platform but has evolved into much more! Users can now create transactional emails for their customers or use SMS messages on top of traditional MailChimp integration - they even offer Portuguese services too!

In addition to this great functionality, there have been some big changes over the past few years: 2013 saw the launch English version along with Spanish compatibility; 2014 brought forth Portuguese language access

Differences between ActiveCampaign and Sendinblue

Free Plan

Sendinblue offers a free plan for up to 300 emails per day, whereas ActiveCampaign offers a free trial period to access the platform in 14 days. It allows you to test their features with up to 100 contacts before deciding if it's right for your business!


The Lite plan of ActiveCampaign costs $15 per month and includes features such as template editing and marketing automation. You can upgrade to Plus at $70/month if you want advanced tools like lead scoring & CRM integration; Professional, $159 per month, provides access alongside email-based campaign management.

Sendinblue's Lite version starts at $25 and has an email limit of up to 20k per month, although there are some limitations on this particular service provider's websites. The Premium package costs $65 per month - but does offer one million messages monthly.


ActiveCampaign offers a variety of features to help businesses improve their marketing campaigns and boost sales. These include the following:

  • Advanced segmentation
  • Lead scoring for personalized content based on user behavior or visitor history
  • Predictive sending allowing you to send messages at specific times during campaign execution if needed (such as after someone signs up)
  • Split automations, in conjunction with dynamic triggers are enabled when it meets certain conditions
activecampaign conditions

There's also eCommerce capability and messaging too!

Sendinblue is a powerful and customizable email marketing solution that helps you set up timely campaigns to promote your product or service. Sendinblue also provides CRM software where users can manage their contact list from within the platform. It allows them to stay on top of meaningful customer interactions without having too many other distractions as social media feeds could sometimes cause! The landing page design tool allows retailers like Target accurate data about potential buyers before engaging with them further - making it easier than ever before possible for companies large and small to succeed in their email marketing efforts!

sendinblue email editor


ActiveCampaign's expansive list of integrations make it the perfect tool for marketers who want an easy way to connect their favorite apps with a powerful marketing automation platform. The current count is 870+ connections, including customer support platforms and e-commerce tools!

Sendinblue offers several integrations, but more is yet to come. They also partook in Zapier’s library and can be used with Google Analytics for an improved understanding of who's coming from your emails as well as which campaigns perform best! Sendinblue has built itself nicely around eCommerce platforms like Shopify or WooCommerce.

Comparison Chart: Sendinblue vs. ActiveCampaign

Ease of useThe user interface is easy to use and lets you quickly find the critical areas of the tool.ActiveCampaign provides a sleek and well-designed dashboard with an easy-to-use onboarding process, making it easy for anyone to set up automations.
Email editorThe Drag & Drop Editor makes it easy to design professional-looking emails that look perfect on any email client and device.Create layouts for your emails with just a few clicks, automate your emails to improve engagement, and use advanced features to engage customers.
TemplatesSendinblue offers 40 free email newsletter templates to make your campaigns look professional.ActiveCampaign has a sleek, user-friendly dashboard with an easy onboarding process.
AutomationSendinblue's marketing automation platform is free for up to 2,000 contacts and starts at $65 a month for unlimited automation.With ActiveCampaign, you can learn about automating various tasks using drag-and-drop builders and pre-made recipes.
Contact managementSendinblue's email marketing software includes contact management tools that allow you to filter easily, segment, and update your contacts.ActiveCampaign is a program that allows you to collect email addresses and contact information and segment your contacts into groups.
DeliverabilityThe email marketing service SendInBlue was used to send 7,934 emails. Of those, 4,972 were delivered to the main mailbox, while 2,708 were in spam folders.ActiveCampaign is a reliable email delivery service with 5,837 successful deliveries out of 7,612 emails sent.
Analytics.You can view the stats of your transactional emails, while the Logs tab gives you access to logs of those emails.ActiveCampaign offers many different types of reports to help you track your campaign performance.


Both Sendinblue and ActiveCampaign offer users several essential features for any email marketing campaign. However, some critical differences between the two platforms should be considered when choosing an email marketing solution.

ActiveCampaign is a more comprehensive platform that offers a wider range of features, while Sendinblue is a more straightforward platform that is easier to use.

ActiveCampaign is a better choice for users looking for a more robust platform with more features, while Sendinblue is a better choice for users looking for an easier-to-use platform.


Which platform is better for email marketing, ActiveCampaign or Sendinblue?

It depends on your needs and preferences. ActiveCampaign is a more powerful platform with more features, while Sendinblue is a simpler platform that is easier to use. If you need a more comprehensive platform, ActiveCampaign is a better choice. If you are looking for an easier-to-use platform, Sendinblue is a better choice.

Is ActiveCampaign or Sendinblue more reliable?

ActiveCampaign is a more reliable platform with a higher deliverability rate than Sendinblue.

Which platform offers more analytic options, ActiveCampaign or Sendinblue?

ActiveCampaign offers more analytic options than Sendinblue. With ActiveCampaign, you can track your campaign performance with various reports.

Feel free to comment and discuss about the article in the comment space below if you have any information or remarks to add. If you think we made a mistake, you can also report it there.
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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
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