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Difference Between Brabus and Maybach

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Brabus and Maybach are two high-end automobile brands that specialize in producing luxury vehicles. While both companies cater to affluent customers, they differ significantly in their approach to delivering opulence and unrivaled performance.

Brabus is a German company, well-known for tuning and enhancing vehicles from Mercedes-Benz. They focus on engine power, suspension, brakes, aerodynamics, and high-quality interior finishes.

On the other hand, Maybach, also originating from Germany, was initially a standalone luxury car manufacturer. In recent years, Maybach has become a sub-brand of Mercedes-Benz, specializing in the release of ultra-luxury versions of select Mercedes-Benz models, known for their exceptional comfort and top-of-the-line amenities.

Origin and Ownership

Brabus History

Founded in 1977, Brabus is a high-performance aftermarket tuning company that specializes in customizing Mercedes-Benz vehicles. The company's founder, Bodo Buschmann, began the business in Bottrop, Germany.

brabus logo
Brabus logo

Over the years, Brabus has gained a reputation for producing some of the most powerful and luxurious automobiles in the world. Collaborating closely with Daimler AG, the parent company of Mercedes-Benz, Brabus offers a wide variety of performance tuning and upgrades for Mercedes cars and SUVs.

Maybach History

Maybach, on the other hand, has its roots in the early 20th century. Founded in 1909 by Wilhelm Maybach, the company initially specialized in creating engines for Zeppelin airships. However, in 1919, they shifted their focus to high-end luxury automobiles. Their first car, the Maybach W3, was introduced in 1921.

maybach logo
Maybach logo

The Maybach brand was acquired by Daimler-Benz (now called Daimler AG) in 1960, and in 2002, Mercedes-Benz revived the Maybach name for a new series of ultra-luxury sedans. These sedans, such as the Maybach 62 S and Maybach 600, are known for their exquisite craftsmanship, cutting-edge technology, and unparalleled comfort.

In recent years, Mercedes-Benz has repositioned Maybach as a sub-brand, producing exclusive, top-end models such as the Mercedes-Maybach S 600 and Mercedes-Maybach GLS 600.

Performance and Engineering

Engine Specifications and Upgrades

Brabus and Maybach both offer impressive engine specifications. Brabus focuses on upgrading Mercedes-Benz engines, and its work on the Maybach models is no exception.

The Brabus 900 takes the V12 engine from the Maybach S-Class and pushes it to insane levels. Its 6.3-liter twin-turbo V12 produces an astonishing 900 horsepower and 1,106 lb-ft of torque. The Brabus 800, on the other hand, is based on the Mercedes-Benz S580 4MATIC and features a 4.0-liter twin-turbo V8 generating 800 horsepower and around 737 lb-ft of torque.

brabus 800
Brabus 800

Maybach, being a luxury sub-brand of Mercedes-Benz, offers the S580 4MATIC with a 4.0-liter twin-turbo V8 engine that delivers 496 horsepower and 516 lb-ft of torque, while the S680 4MATIC comes with a 6.0-liter twin-turbo V12 engine capable of outputting 621 horsepower and 738 lb-ft of torque.

Maybach S580 4Matic

Tuning and High-Performance Enhancements

Brabus is known for its tuning and high-performance enhancements, which contribute to its increased power and speed. The Brabus Rocket 900 is an example of a Brabus-tuned Maybach that accelerates from 0 to 60 mph in just 3.7 seconds, hitting a top speed of 217 mph.

By comparison, a standard Maybach S 580 4MATIC can reach 60 mph in 4.4 seconds and has a top speed of 130 mph, while the Maybach S 680 4MATIC can achieve the same feat in 4.4 seconds and has a similar top speed of 130 mph.

Suspension and Handling

In terms of suspension and handling, Brabus upgrades the air suspension system in its tuned models, offering enhanced handling and performance for a more dynamic driving experience. The Brabus-tuned Maybach models boast improved aerodynamic components, sport-tuned suspensions, and high-performance braking systems.

On the other hand, Maybach's primary focus is on providing a smooth and comfortable ride for its passengers. Its air suspension system is deliberately designed to be softer and more luxurious, prioritizing a refined experience over sportiness.

Design and Customization

Exterior Modifications

Both Brabus and Maybach offer a variety of exterior modifications for their respective vehicles. Brabus is known for its aggressive body kits, often made from carbon fiber. For example, a typical Brabus modification for an S-Class Mercedes might include a carbon fiber front spoiler and redesigned front fascia. On the other hand, Maybach, particularly in the Mercedes-Maybach GLS 600, emphasizes elegance and exclusivity, featuring a unique front grille and a choice of sophisticated colors like turquoise blue.

Interior Enhancements

When it comes to interior enhancements, both companies excel in providing luxury and comfort. Maybach's vehicles, such as the Maybach S-Class, often come with opulent leather interiors, ambient lighting, and exquisite attention to detail. Brabus also provides high-quality leather and carbon inlays for the interior, along with customizable steering wheels and other upgrades for an enhanced driving experience.

InteriorCarbon inlaysAmbient lighting
S-ClassAggressive body kitUnique front grille
Steering wheelCustomizableStandard

Car Customization Services

While the scope of customization possibilities may differ between Brabus and Maybach, both companies offer a range of services dedicated to customizing and enhancing vehicles. Brabus focuses on performance upgrades and distinctive exterior designs, while Maybach aims for a more luxurious and comfortable experience.

In terms of price, Brabus customization typically targets a higher-performance market, which can result in higher costs. Conversely, Maybach places more emphasis on creating a refined and elegant product that lives up to its prestigious name. Regardless of the brand, both Brabus and Maybach offer top-of-the-line design and customization for their vehicles, ensuring that clients receive a unique and personalized final result.

Luxury and Comfort Features

Seats and Interior Space

Both Brabus and Maybach prioritize luxury and comfort in their vehicles. The seats in these high-end cars are often upholstered in premium materials, such as Alcantara and fine leather, providing a comfortable and stylish experience.

Brabus Leather Alcantara Interior
Brabus Leather Alcantara Interior

Brabus, known for their work on Mercedes-Benz vehicles, offers customized luxury SUVs with exceptional interior space. The Brabus 800, based on the Mercedes-AMG G63, features an increased wheelbase, providing ample room for passengers to relax in the well-appointed cabin.

Maybach, on the other hand, is synonymous with opulence and exclusivity. The Mercedes-Maybach S-Class limo boasts an extended wheelbase, rivaling the likes of Rolls-Royce in terms of interior space. The rear seats provide passengers with unmatched comfort, featuring options such as:

  • Heating and seat ventilation
  • Memory settings for personalized preferences
  • Axle lift for a smoother ride
Mercedes Maybach S680 4MATIC Interior
Mercedes-Maybach S680 4MATIC Interior

Advanced Technologies

Both Brabus and Maybach vehicles are equipped with cutting-edge technologies to enhance the luxury experience. A hallmark of their high-end cars is the nine-speed automatic transmission, which ensures seamless and effortless gear shifts for the smoothest possible ride.

In Brabus vehicles, advanced technologies like performance-tuned suspension systems provide excellent handling, while Maybach models prioritize ride comfort with features like air suspension and noise insulation.

Collaborations and Independent Projects

Brabus and Mercedes-Benz

Brabus is an independent company that specializes in tuning Mercedes-Benz vehicles, particularly by enhancing performance, appearance, and functionality. Collaborations with Mercedes-Benz are often focused on the brand's S-Class line, which includes the high-performance S 63 AMG and S 65 AMG models. Brabus adds various upgrades to these models without compromising the original DNA of the vehicle.

For instance, they can refine the gauge cluster, utilize wind tunnel tests to improve aerodynamics, and incorporate advanced materials for lightweight construction. Besides collaborating on specific models, Brabus and Mercedes-Benz have worked together on the automotive project Smart – a compact car with efficient fuel consumption.


Mercedes-Maybach, on the other hand, is a sub-brand of Mercedes-Benz, operating as a luxury division that caters to the ultra-luxury market segment. They mainly offer high-end versions of the S-Class line, with outstanding levels of comfort and exclusivity.

While Mercedes-Maybach does not directly collaborate with Brabus, both brands work on independently modifying and customizing Mercedes-Benz vehicles. Mercedes-Maybach's main focus is on luxury and exclusivity, while Brabus concentrates on performance, aesthetics, and individualization.

In summary, both Brabus and Mercedes-Maybach have different approaches when it comes to collaborations and independent projects. Brabus primarily works on enhancing the performance and appearance of Mercedes-Benz vehicles, while Mercedes-Maybach focuses on providing luxurious and unique S-Class automobiles.


How do Brabus and Maybach differ in performance?

Brabus focuses on performance tuning for Mercedes-Benz vehicles, often increasing horsepower, torque, and acceleration. Maybach, on the other hand, is a luxury sub-brand of Mercedes-Benz that emphasizes elegance and comfort, with performance being secondary.

Which offers more luxury features: Brabus or Maybach?

While both brands offer luxury features, Maybach is specifically designed to provide an exceptionally comfortable and opulent experience for its passengers. Brabus vehicles focus on enhanced performance, but they often include upgraded interiors and features as well.

Is the price of a Brabus vehicle higher than a Maybach?

Prices can vary depending on the model and degree of customization. Generally, Brabus vehicles tend to be more expensive due to their performance modifications. However, Maybach models are already luxurious and costly, so the price difference might not be significant.

What makes Brabus different from Maybach in customization?

Brabus offers a wide range of performance and aesthetic customization options for Mercedes-Benz vehicles, such as engine tuning, body kits, and bespoke interiors. Maybach focuses on luxury and refinement, with custom options that are more geared towards comfort, style, and premium materials.

Which company is older: Brabus or Maybach?

Maybach has a longer history, with its origins dating back to 1909 when it was founded by Wilhelm Maybach. The modern iteration of the Maybach brand was introduced in 1997. Brabus was founded in 1977 by Bodo Buschmann and Klaus Brackman, focusing on Mercedes-Benz customization and tuning.

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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
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