It is not always easy to tell what's the difference between Louis Vuitton and Louboutin. Both are well-known brands in the luxury goods industry, but what makes them different? Well to answer Louis Vuitton is more famous due to its luxurious handbags while Louboutin on the other hand is more known for its high heel shoes for women.
Louis Vuitton is a renowned French fashion house that was founded in 1854 by Louis Vuitton. It is one of the world's leading luxury fashion brands and is known for its iconic monogram print. It is one of the most recognized names in the fashion world.
Louis Vuitton not only luxurious ready-to-wear clothing for men, women, and children but also leather accessories such as bags or small cases to keep valuable items like jewelry or electronic devices safe while traveling. Louis Vuitton's iconic logo features a Monogram pattern made up of interlocking LVs.
Christian Louboutin is a French shoe designer who launched his eponymous label in 1991. Red-soled shoes are most associated with the brand, which has become a trademark. Louboutin is known for its distinctive look which features sexy stiletto heels, fine materials such as satin or silk, bright colors, and intricate designs.
Christian Louboutin red-bottomed heels are not only famous because of their design and quality, but also because of the social status they bring up. The brand became popular after celebrities such as Blake Lively, Madonna, Jennifer Lopez & more started to wear them. Ever since then, wearing Louboutins shoes has become a status symbol for celebrities and fashionistas all around the world.
Key differences between Louis Vuitton and Louboutin
Difference in products
Louis Vuitton is a luxury fashion brand with a long history and iconic monogram print. It produces a wide range of products, from luggage to clothing and accessories. Louis Vuitton creates a range of luxury products, including clothing & accessories for men and women while Louboutin only has shoes in its product line.
Difference in revenue
Louis Vuitton is a much larger and more diversified company than Louboutin. It generates significantly more revenue and has a long history.
LVMH, the luxury conglomerate that owns Louis Vuitton, generated revenue of $15.8 billion USD in 2020. Christian Louboutin Ltd., the company that owns the Christian Louboutin brand, generated revenue of $63 million USD (about $384 million) in 2019.
The difference in overall brand value
Louis Vuitton's overall brand value is significantly larger than Christian Louboutin's. The company has a well-established history and range of products, which gives it more credibility in the luxury fashion industry.
Louis Vuitton has an overall brand value of close to $15 billion USD as opposed to just $2.7 billion USD for Louboutin itself, making it over five times bigger by this measure alone.
The difference in brand value is also down to the number of stores & customers. Louis Vuitton has over 450 stores in high-end locations worldwide while Christian Louboutin only has around 70.
Louis Vuitton also appeals to a much larger customer base with its products being sold in more countries overall due to its huge store presence.
Louboutin is also a much more niche brand than Louis Vuitton and has a dedicated following due to its bold red soles, which are very popular in the fashion industry.
Comparison Chart: Louis Vuitton Vs Louboutin
|Brand Value||$15 Bn USD||$2.7 Bn USD|
|Revenue||$15.8 Bn USD||$63 Mn USD|
|Key figure||Mario Paschali||Christian Louboutin|
Similarities between Louis Vuitton and Louboutin
Both are headquartered in France
Both are French companies with a long history & are an integral part of the fashion industries in France.
Same business model
The majority of their business is done through their own stores, with a small number of sales through other retailers. They have an online presence as well but it is their stores that drive the majority of their sales.
Both create luxury products and have a high price point
Both are recognized as luxury brands & are not focused to bring the middle class to their stores. The focus is more on the upper class & this is why the price point for their products is at the higher end of the spectrum.
Both are plagued with duplicates and fakes
Both Louis Vuitton and Louboutin have a problem with counterfeits, which is why they actively work to close down the market for such products. Louis Vuitton's logo is one of the most counterfeited in the world, while Louboutin on the other hand has fake red soles that are created to imitate their brand.
Why are Louboutins so expensive?
It's all about the leather. Louboutins are always made of very high quality and rare materials such as python skin or stingray skin and crocodile skin. The use of these extremely luxurious skins means more time spent on production – which equals more money. It is also expensive to make shoes in Europe as it requires a lot of manual labor to produce quality leather shoes.
It's also about the design and craftsmanship, as well as the brand name itself. Louboutins are not only rare because they're made from exotic skins but also famous for their red bottoms. The brand is always at par with fashion trends and shapes – which makes the shoes a perfect accessory for everyone who wants to be on top of their fashion game.
Which is more popular?
Louis Vuitton is more popular, but this doesn't mean that Louboutins are not a coveted item. A lot of celebrities wear & endorse them due to which it is always in the limelight. But purely in terms of popularity LV surely gets the win simply because they have a strong presence worldwide.
If you're still not sure what the difference is between Louis Vuitton and Louboutin, we hope this blog post has helped to clear things up. We know it can be a bit confusing to differentiate between these two big fashion houses of France. Especially with both having a reputation for being handcrafted with excellent materials.