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Difference Between Hubspot and ActiveCampaign: Comparison

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The main differences between HubSpot and ActiveCampaign are their automation capabilities, email builder, templates, and contact management.

When it comes to email marketing, two platforms always come to mind: Hubspot and ActiveCampaign. Both platforms offer a wide range of features and are used by some of the biggest companies in the world. So, what's the difference between them? And which one is better for your business?

What is ActiveCampaign?

activecampaign email marketing

ActiveCampaign is a software that provides users with automation, email marketing, and customer relationship management features. It is affordable compared to other similar software, and it offers users the ability to track customer behavior and segment audiences for more customized campaigns.

What is Hubspot?

hubspot email marketing

HubSpot is a marketing, sales, and service platform that helps companies improve their customer relationships. HubSpot provides automation capabilities and deeper insights into prospects for businesses using the software.

With HubSpot, companies can unify their marketing, sales, and customer service activities, introduce automation, gain deeper insight into their prospects, and more. As a result, they can improve their overall performance and better manage their marketing, sales, and service efforts. 

With its five different hubs, you can unify all of your company's activities and get a deeper understanding of your prospects, leading to even better results. 

Differences Between ActiveCampaign and Hubspot

Free Plan

Hubspot and ActiveCampaign both offer a free trial period to test the features of their platforms. However, Hubspot offers an unlimited number of users on your team that can access your data, while ActiveCampaign only allows up to 100 contacts. Hubspot offers a free plan which allows you to store up to a million contacts in your database.


ActiveCampaign offers a variety of features to help businesses improve their marketing campaigns and boost sales. These features include advanced segmentation, lead and contact scoring, predictive sending, split automations, dynamic automations, website forms, SMS automation, site and event tracking, attribution, predictive content, e-commerce, and messaging capability. ActiveCampaign's wide range of features makes it a versatile tool that can be used to achieve a variety of marketing goals.

HubSpot offers various features to help businesses improve their marketing campaigns and boost sales. However, there are a few features that HubSpot does not offer that businesses may find helpful. These features include tagging, advanced segmentation, split testing, dynamic automations, start/stop automation, automation map, win probability, predictive content, and eCommerce. While HubSpot is a powerful tool, it may not be the best option for businesses that require these missing features. 

ActiveCampaign offers all of the features mentioned earlier and more, making it a versatile tool that can be used to achieve various marketing goals. 


ActiveCampaign offers a vast number of integrations that make it easy for businesses to connect their favorite tools with the powerful marketing automation platform. At present, 870+ apps are available and can be used in conjunction with Active Campaign's robust feature set!

activecampaign integrations

HubSpot's App Marketplace now has over 1,000 integrations spanning a variety of use cases in marketing, sales, service, and more. This impressive number demonstrates HubSpot's commitment to building an ecosystem that meets the needs of customers and partners alike.

Comparison Chart: Hubspot vs. ActiveCampaign

Ease of useHubSpot is a powerful, intuitive tool that makes it easy for any company to grow its business.ActiveCampaign provides a sleek and well-designed dashboard with an easy-to-use onboarding process.
Email editorHubSpot's drag and drop email builder is a beautiful way to create personalized marketing emails.ActiveCampaign has updated its Email Designer to make it easier to create high-performing emails.
Can sendWith Hubspot, you can send an email to a contact from the contact record or the associated company, deal, ticket, or custom object record.With ActiveCampaign, you can only send an email to a contact from their contact record.
TemplatesHubSpot offers email templates as part of its Sales Hub, with free and premium features.ActiveCampaign has 300 email templates ready to use for both B2B and B2C businesses.
AutomationHubSpot's Marketing Automation Software allows you to create automated email drip campaigns without any coding required.The automation builder allows you to create chains of events that run automatically, improving your marketing and sales processes.
Contact managementYou can add contact data to your marketing automation platform and group contacts by attribute or action to enable the creation and delivery of highly personalized, laser-focused marketing content.HubSpot CRM makes it easy to stay organized and track and grow your sales pipeline. It's free forever for the entire team with unlimited data while up 1 million contacts!
DeliverabilityIn a test, 224.044 emails were sent, of which 166.444 were delivered and 51.594 ended up in spam folders.223.419 emails were sent, 173.208 were delivered, and 45.198 were classified as spam.
AnalyticsHubSpot's traffic analytics tool allows you to view website traffic data by source, topic cluster, device type, country, and more.ActiveCampaign offers several analytics integrations to help you automate reporting and track your website's progress.
BlacklistHubSpot's Email Deliverability team has relationships with points of contact at every major blocklist and monitors and resolves blocklistings by reputable and industry-standard blocklist operators.Make sure that subscribers are double opt-in before adding them to your email list. You can create an exclusion list in ActiveCampaign, which will allow users with no communication for a certain period or those who never open their emails (inactive)to be removed from the database altogether, so they don't clutter up inboxes further down the line!


ActiveCampaign's plans are much easier to understand than Hubspot's. With ActiveCampaign, you pay based on the number of contacts and the features you need. On the other hand, Hubspot has a highly complex pricing structure with different plans for marketing, CRM & sales, and service. Additionally, Hubspot's plans range from $50 up to $3300. Hence, we will focus on Professional Plan, which both software offer.

Starter/Lite$15/month for 500 contacts and unlimited emails$50/month for 1,000 contacts and 2,000 emails
Plus$70/month for 500 contacts and unlimited emailsN/A
Professional$187$/month for 500 contacts and unlimited emails$890/month for 2,000 contacts and 20,000 emails
EnterpriseTalk to Sales$3,200/month for 10,000 contacts and 200,000 emails

Professional Plans: ActiveCampaign vs. Hubspot

ActiveCampaign and Hubspot offer professional plans for businesses that want to take their marketing and sales to the next level. But how do they compare? Let's take a look.

The ActiveCampaign Professional plan is for businesses using marketing automation and want to take their results one step further. The professional package offers an increased focus on performance optimization, including leveraging machine learning in deals or automations as well!

The ActiveCampaign Professional plan has the following features:

  • Split automations let you test them against each other and optimize them based on the results.
  • Predictive sending allows you to send emails at the optimal open time for your contacts.
  • Customer attribution helps you understand which marketing channels are leading customers to make a purchase.
  • Predictive content allows you to send the right content pieces in each of your campaigns that are geared toward each contact.

The ActiveCampaign Professional plan will allow your business to optimize marketing automation, using machine learning to drive campaign delivery at the optimal timing for the contact as well as predict sales success.

The HubSpot Marketing Hub Professional is for businesses that want to take their inbound marketing to the next level. The professional package offers more features and customization options than the starter package.

Core additional features are explained below:

  • Marketing automation tools are used to send automated marketing emails and add contacts to Ads Audiences.
  • Custom Reporting Options are available for users of other professional plans.
  • Creating custom landing pages that include custom coding and templates/themes is possible.
  • Inbound tools are available to help with blogging, SEO, and campaign management.

HubSpot vs. ActiveCampaign: Which Marketing Automation Software is Best for Your Business?

ActiveCampaign offers more robust automation features than Hubspot. With ActiveCampaign, you can create complex automation workflows that are triggered by a variety of events. For example, you can create an automation workflow that sends a discount code to someone who abandons their cart on your website.

HubSpot is a good option for those who are looking for an easy-to-use tool with a beautiful email builder. ActiveCampaign may be a better fit for those who are looking for a tool with more features and automation capabilities. 

Hubspot also offers some powerful features, but they are geared more towards sales and lead generation. For example, Hubspot’s email marketing features include the ability to create personalized emails based on someone’s interactions with your website. This is a great way to nurture leads and get them further down the sales funnel.

So, which platform is better for your business? It really depends on your needs. If you're looking for powerful automation features, ActiveCampaign is a great option. If you're more focused on sales and lead generation, then Hubspot might be a better fit.

Still not sure which platform to choose? Why not try out both and see which one works better for you? Both Hubspot and ActiveCampaign offer free trials, so you can test out the features and see which one is a better fit for your business.

To learn more about ActiveCampaign, they offer a free trial, so be sure to check it out!


How much does HubSpot cost?

HubSpot offers a free version of their CRM and paid plans that start at $50/month.

How much does ActiveCampaign cost?

ActiveCampaign has a free 14-day trial and offer up to 500 contacts at $15/month for the Lite plan. 

What is the difference between HubSpot and ActiveCampaign?

The main differences between HubSpot and ActiveCampaign are price, automation capabilities, contact management, deliverability, and analytics.

Is HubSpot worth the money?

HubSpot's free CRM is a great tool for small businesses. The paid plans offer larger businesses more features and automation capabilities that may be worth the investment.

Is ActiveCampaign worth the money?

ActiveCampaign's free trial allows you to test out the tool to see if it is a good fit for your business. The paid plans offer more features and automation capabilities than the free trial. 

Feel free to comment and discuss about the article in the comment space below if you have any information or remarks to add. If you think we made a mistake, you can also report it there.
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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
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