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Old Money vs New Money Style: What's the Difference?

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When it comes to fashion, there is a distinct difference between old money and new money style. The main difference is that old money tends to be more understated and classic, while new money is often more flashy and trend-driven. These terms have especially emerged with the TikTok "Old money style" trend.

While the old money style may seem more reserved, it is often seen as more sophisticated and refined. This is because it is based on a long-standing tradition of dressing well and investing in quality pieces.

New money style, on the other hand, can sometimes come across as brash or showy. However, this is not always the case, as some people with new money opt for a more understated approach to fashion.

Characteristics of Old Money Style

Old Money Style refers to the fashion and lifestyle preferences of people from wealthy families who have inherited their wealth over generations.

The characteristics of the Old Money style are:

  • Classic and timeless fashion
  • Conservative and understated style
  • High-quality and expensive clothing and accessories
  • Preference for traditional brands and designers
  • Minimal use of logos and branding
  • Emphasis on education, culture, and refinement
  • Reserved and formal demeanor
Man and woman with old money style
Man and woman with old money style

Some people who do not come from wealthy families can replicate this style by adopting its dress codes.

Characteristics of New Money Style

New Money Style, on the other hand, refers to the fashion and lifestyle preferences of people who have recently acquired their wealth through entrepreneurship, entertainment, or other means.

new money style: Jaden and Willow Smith
Jaden and Willow Smith have a New Money style

The characteristics of New Money Style are:

  • Trendy and flashy fashion
  • Bold and ostentatious style
  • High-end and luxurious clothing and accessories
  • Preference for popular and contemporary brands and designers
  • Heavy use of logos and branding
  • Emphasis on material possessions and status symbols
  • Outgoing and informal demeanor

It is important to note that these characteristics are not absolute and that there are variations within each style. Additionally, some people may blend elements of both styles or create their own unique style.

Fashion and Style Differences

Clothing and Accessories

Old Money style tends to be more traditional and conservative, favoring classic cuts and styles over trendy or flashy designs. Clothing is often made from high-quality materials and tailored to fit perfectly. Accessories are usually understated, such as a simple watch or pearl earrings.

New Money style, on the other hand, is often more focused on making a statement and showing off wealth. Clothing can be more colorful and daring, with designer logos prominently displayed. Accessories may be more flashy, such as oversized sunglasses or a diamond-encrusted watch.

Hairstyles and Grooming

Old Money style often favors a more natural, understated look when it comes to hair and grooming. Men may have well-groomed facial hair or a classic short haircut, while women may have a simple bob or long, loose waves.

patrick bateman old money hairstyle
Patrick Bateman, classic hairstyle

New Money style may be more focused on the latest trends in hairstyles and grooming. Men may have a more styled and coiffed look, while women may have more elaborate hairstyles with extensions or bold hair colors.

girezmann new money hairstyle
Antoine Griezmann's pink hair


Old Money style tends to favor timeless, high-end brands with a long history of quality and craftsmanship. Brands like Hermès, Chanel, and Ralph Lauren are popular choices.

New Money style may focus more on the latest designer brands and trends. Brands like Gucci, Louis Vuitton, and Balenciaga are often favored.

Attitudes and Values

Old Money style often reflects a more conservative and traditional attitude towards fashion and style. There is a focus on quality over quantity, and a belief that clothing should be an investment that lasts for years.

New Money style may reflect a more flashy and consumerist attitude towards fashion and style. There may be a focus on buying the latest trends and showing off wealth through clothing and accessories.

Perceptions and Stereotypes

Old Money style is often associated with sophistication, elegance, and refinement. It may be seen as a symbol of class and status.

New Money style may be associated with excess, showiness, and a lack of taste. It may be seen as a symbol of new wealth and a desire to flaunt it.

Adoption trend

The trend towards New Money style is expected to continue in the future. With the rise of technology and social media, there has been an increase in self-made millionaires and billionaires who flaunt their wealth through flashy cars, designer clothes, and luxurious vacations. This trend is likely to continue as social media continues to play a significant role in shaping our culture and values.

On the other hand, Old Money style is likely to remain a symbol of sophistication and class. While New Money may be more flashy and attention-grabbing, Old Money is associated with tradition, heritage, and elegance. As the world becomes more globalized and interconnected, it is possible that Old Money style may become more popular among the elite who value tradition and cultural heritage.

Old Money vs New Money style: Comparison Chart

CharacteristicsOld MoneyNew Money
StyleClassic, timeless, elegant, often inspired by British styleTrendy, ostentatious, often inspired by streetwear
Preferred BrandsHermès, Chanel, Gucci, Ralph Lauren, Brooks BrothersOff-White, Supreme, Yeezy, Balenciaga, Vetements
Preferred ColorsNavy blue, beige, white, black, brownPink, red, neon green, yellow
AccessoriesLuxury watches, classic jewelry, hats, silk scarvesSneakers, baseball caps, oversized sunglasses, gold jewelry
Preferred ClothingBlazer, cotton shirt, wool pants, pleated skirt, silk dressHoodies, graphic t-shirts, ripped jeans, sneakers
HairNeatly styled, often with a side partStylishly coiffed, often with a trendy haircut
MakeupMinimalist makeup, often with a discreet lipstickFlashy makeup, often with bright colors and glitter

It's important to note that these characteristics don't apply to all individuals in each group, but rather to general trends.


Old Money style tends to be more conservative and understated, while New Money style is often loud and flashy. Old Money values quality over quantity, while New Money tends to value quantity over quality. Old Money emphasizes tradition and heritage, while New Money emphasizes innovation and novelty. Finally, Old Money views wealth as a responsibility, while New Money views wealth as a status symbol.

Of course, these are generalizations, and there are always exceptions to the rule. However, understanding these differences can help you better understand the mindset and values of those who come from Old Money versus New Money backgrounds.

Feel free to comment and discuss about the article in the comment space below if you have any information or remarks to add. If you think we made a mistake, you can also report it there.
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About the Author: Tom Vincent

Tom Vincent graduated with a bachelor's degree in economics and social studies. He then started his higher education at the University of François Rabelais in Tours with a DUT Information Communication. To expand his knowledge, he also followed a professional degree in e-commerce and digital marketing at the Lumière University of Lyon. On this project, he is in charge of articles covering language, industry and social.
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